The Undeniable Personal Brand Builder — a 14-day challenge with Joe Grimes
14 Days · 50 Posts · Cohort Starts Aug 1
The receipts
720K+ followers. Built from scratch. Verified.
Joe didn't read this in a book — he lived it. Here's his real reach across every major platform, grown in 6 months while working full time. This is the exact system you'll learn in 14 days.
That's 700,000+ people who found Joe through the exact playbook inside this challenge.
Built for where you are
The Professional
Get visible, get promoted, get recruited.
The Entrepreneur
Turn followers into paying clients and customers.
The Creator / Side-Hustler
Build an audience that buys — and attract brand deals.
The window is open. It won't stay open.
Corporate layoffs are at an all-time high. The creator economy is exploding. Personal brands are the bridge — they turn attention into relationships, relationships into opportunity, and opportunity into money. Move now, or become the audience for someone who did.
Layoffs are peaking
A title isn't security. A brand is leverage nobody can lay off.
The culture is shifting
Influence is the new resume. The people known outside their company get called first.
Attention pays
The person everyone knows and trusts gets the call, the client, and the check.
14 days from invisible to undeniable.
- Posting into the void.
- Watching less-talented people get all the attention.
- No system, no consistency, no plan.
- Invisible at work and online.
- 50 posts shipped and a recognizable brand.
- A repeatable content system you can run for years.
- On track for your next 20,000 followers.
- Known, trusted, and positioned — inside your company and out.
The 50-Post Sprint
Using the GTR Content Matrix, you turn 10 core ideas into 50 pieces of content across 14 days. Every day gives you a framework, the exact scripts, and the assignment.
Week 1 — Foundation
- Day 1 — Your story. Joe's ~2 decades in corporate, and how to mine yours.
- Day 2 — Positioning. Who you're for and what you stand for.
- Day 3 — The 3-Pillar Framework.
- Day 4 — The GTR Content Matrix (10 → 50).
- Day 5 — Hooks & the 60-second scripting formula.
- Day 6 — Safe but Savage: build a brand without torching your job.
- Day 7 — Profile & presence.
Week 2 — Momentum
- Days 8–9 — The sprint: volume, consistency, batching.
- Day 10 — Engagement & comments that build relationships.
- Day 11 — Short-form video.
- Day 12 — Relationships & collaborations.
- Day 13 — Turning followers into email, clients, and dollars.
- Day 14 — Your 90-day roadmap.
What's in the Core Challenge
- 14-Day / 50-Post Sprint.
- The GTR Content Matrix.
- The 3-Pillar Framework & 60-second scripting formula.
- The Safe-but-Savage rulebook.
- 4 live group coaching calls with Joe (including two quick 30-minute Q&A sessions).
- Hook, story, and caption script library.
- Private cohort community.
- Replays + lifetime access.
Be first. Lock in the founding price.
This is the first-ever Undeniable Personal Brand Builder cohort. Founding members lock in this price and shape the program — before the results roll in and the price goes up.
Doors close July 31 · Only 50 VIP seats
Choose your seat
Cohort begins August 1, 2026
GTR Membership
One membership. Every challenge this year. Included.
The challenge alone is $247. Membership is $99/mo and includes this challenge plus every 2026 challenge and cohort — with full access to the members community.
- This challenge ($247 value) — included
- Every 2026 challenge & cohort — included
- Full members community & replays
- Bi-weekly group coaching with Joe
Math check
- Undeniable Personal Brand Builder$247
- Next 2026 challenge$247+
- Members community & replaysincluded
The challenge pays for itself in the first two and a half months — and then every other 2026 challenge is included on top.
Just want this one challenge?
One-time purchase, no membership. Same access to the Core (or VIP) content.
Core — The System
The full 14-day challenge.
- Full 14-Day / 50-Post Sprint
- GTR Content Matrix + 3-Pillar Framework
- 60-second scripting formula + script library
- Safe-but-Savage rulebook
- 4 live group coaching calls (incl. two 30-min Q&As)
- Community + replays + lifetime access
VIP Inner Circle — Proximity to Joe
Capped at 50 seats.
Capped at 50 seats.
- 6 live coaching calls with Joe$900
- 3 VIP-only workshops$300
- Personal Brand Audit$150
- 4 bonus modules$120
- Template & Script Toolkit$77
- Everything in Core, plus:
- 6 live calls (vs 4 for Core) — including 2 VIP-only sessions on Day 3 & Day 11 for extra one-on-one-style time with Joe
- 3 VIP-only workshops: Intrapreneur's Edge, Entrepreneur's Amplifier, Leader's Platform
- Personal Brand Audit — written feedback from Joe before you start
- 4 bonus modules: salary negotiation, DM-to-Dollar, side-hustle launch, speaking starter kit
- GTR Workbook & Template Toolkit — scripts, planners, 90-day roadmap
- Advance access to a chapter of Joe's upcoming book
"The challenge gives you the framework. The VIP Inner Circle gives you me. I'm capping it at 50 people so I can actually know your name."
— Joe Grimes
VIP-only workshops
Three deep-dives, one for each type of builder.
The Intrapreneur's Edge
For the corporate pro who wants more.
The salary-negotiation script and how to use external influence to force internal promotions.
The Entrepreneur's Amplifier
For the business owner and side hustler.
The DM-to-Dollar framework and 'Trojan Horse' content that closes clients without pitching.
The Leader's Platform
For the manager or executive.
How to use your brand to get booked for speaking — the same playbook Joe used to grow GTR Consults.
Joe Grimes
Nearly two decades in corporate. Built 720,000+ followers from scratch by saying what everybody else was afraid to. Author of Corporate Clapbacks, The Reverent Leader, and The Savage Arsenal. Now he hands you the whole playbook.
Questions
The next 14 days
The people you'll be jealous of in a year started today.
You already have the story, the skill, and the reps. What you need is a system — and a room of people building louder than you. Both are on the other side of this button.
Stop watching. Start building.
Save your seat — cohort starts Aug 1. VIP capped at 50.